SMARTER DECISIONS, POWERED BY DATA
"In the business world, the rearview mirror is always clearer than the windshield." ~Warren Buffett
One of the top 100 FMCG brands in India runs 200+ diverse promotional activities pan-India annually, through retailers, distributors and e-commerce platforms for its 300+ diverse products in multiple categories.
With huge client base scattered across the vast expanse of the country, multiple promotional channels and marketing campaigns, exploiting the immense opportunities was proving to be a challenging task. The company was losing on the revenue due to lack of informed decisions being taken about promotions and campaign. Find out how Catalytics resolved their woes.
An Indian digital lifestyle and wellness marketplace catering to customers for booking appointments with variety of Salon/Spa/Fitness Centers whilst offering exclusive discounts, coupons and complimentary services.
The company was aiming to pro-actively identify the customers who have high propensity to come back after their initial booking and score new customers with a real-time simulator to mimic various business and market scenarios with minimal information.